The Lot
Everything you need to know before you drive off the lot.
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The Future of AI in Automotive Retail
The way people buy cars is changing faster than the industry knows how to handle. AI car buying is the reason. Car buying has always been a high-stakes, high-friction process. You spend weeks comparing models, hours scrolling listings, and then sit across a desk from…
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How a Toronto Uber Driver Used Instacars to Find a Car That Actually Makes Him Money
Arjun wasn’t looking for a dream car. He was looking for a car that worked as hard as he did. Arjun is 32, born and raised in Toronto, and has been driving for Uber for the past three years. It started as a side hustle…
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How a Young Toronto Professional Found His Perfect First Car Without Setting Foot in a Dealership
Marcus had been putting it off for two years. He’s 27, works in finance downtown Toronto, and like a lot of people his age living in the city, he’d built his whole life around the TTC and the occasional Uber. It worked. Until it didn’t.…
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What Makes Instacars, Instacars
I want to tell you something that most car platforms won’t admit. Buying a car is genuinely stressful. Not because cars are complicated. Not because financing is hard to understand. It’s stressful because the whole experience was designed around the dealer, not you. You walk…
